Search engine optimisation (SEO) is a type of digital marketing strategy that helps get your website to the top of the search engine results pages. As an equine business, your customers are likely to be local, or at the very least nearby. For example, if a potential client searches for a “riding school near me” you’ll want yours to be the first one they find. There are several ways you can optimise your website for local SEO. Here are a few tips for getting your business to the top spots.
Optimise Google My Business
If you don’t already have a Google My Business account, then you should get one and make sure it’s working for you. There are a few ways you can optimise Google My Business. This listing should be a snapshot of your business that highlights your best features and gives potential customers all the information they’re looking for. It’s essential to maintain your business profile and keep it updated.
Use local keywords
An important part of any SEO strategy is the optimisation of keywords. You need to match keywords in your content to the words and phrases potential customers are likely to type into Google to search for your equine products or services. To boost your local SEO, include local keywords such as place names and local content. An SEO agency will be able to give you advice on this.
Publish local content
Local content is anything relating to your area, including information about events, local industry news, and relevant local businesses. Here are a few tools for creating local content marketing. You need to represent your equine business as local as this will give you a distinct advantage over your competitors. Invest some time in publishing local content on your website and social media accounts as well.
Encourage customer reviews
There are several ways to encourage customers to write reviews that will help to boost your local SEO. You could offer vouchers or discounts as incentives for writing reviews or recommending your business to a friend. Publish positive reviews on your business listings, website, and social media. This will boost your ranking in the local search results and also give your equine business more credibility. Many consumers read online reviews before choosing a business so it’s important to protect your reputation.
Use local channels to market your business
Use local channels to promote your business and link these to your website as well. You could set up a Facebook group, for example. Offer information about your products or services and you can sell things on Facebook Marketplace. You should also take part in local equine events to promote your business. Post about this on social media and your website with video content if possible. Make the most of all the channels available to you to market your equine business. This will encourage more shares on social media and traffic to your website. It may take a little time and effort but your local SEO will improve.
*This is a collaborative post