The next generation of sheep farmers is calling on the next generation of shoppers to put lamb back on plates across Britain through Love Lamb Week.
According to the Agriculture & Horticulture Development Board (AHDB),over the past 15 years, fewer people have been regularly eating the very British meat, and with those aged 55 years and over making up the lion’s share of the market, time is ticking for lamb.
Whether grazing our moorlands, maintaining our marshlands or looking after our lowlands, sheep are very much a part of our British identity. The different landscapes in which sheep are raised means that almost every time you buy lamb, you’re buying an artisan product packed with flavour and nourishment.
Now in its third year, Love Lamb Week runs from 1 to 7 September and is organised by farming organisations, the Agriculture & Horticulture Development Board (AHDB), the National Sheep Association (NSA) and supported by the National Farmer’s Union (NFU).
Nick White, lamb marketer at AHDB, said: “Many families go into auto-pilot mode when shopping for food, buying the same ingredients, so the thought of trying something different can feel daunting – particularly when time and money is tight.
I feel like I am the master of lamb. From the quick, the slow-cooked-ready-whent-you-get-in to the left overs.
So this week, as well as tell you more about our life as sheep farmers, I am going to share some of my favourite lamb recipes too.
The beauty of British lamb is that it is so tasty, you don’t actually have to do a lot to it.
To find out more about Love Lamb Week, visit the Simply Beef and Lamb Facebook and Instagram feeds where they will be sharing the love for lamb, highlighting simple and delicious recipes, including: the Lamb Leg Steak with Herb and Paprika Rub and a spin on a well-known classic, the Lamb Caesar Salad.
To show your support for Love Lamb Week, visit simplybeefandlamb.co.uk and, of course, keep coming back to my blog and like my Facebook page for updates on what we get up to during Love Lamb Week and to see the future of lamb farming right at our farm.