The next generation of sheep farmers is calling on the next generation of shoppers to put lamb back on plates across Britain through Love Lamb Week and let lamb hit you in the chops.
According to the Agriculture & Horticulture Development Board (AHDB),over the past 15 years, fewer people have been regularly eating this very British meat, and with those aged 55 years and over making up the lion’s share of the market, we need to fall back in love with lamb.
Whether grazing our moorlands, maintaining our marshlands or looking after our lowlands, sheep are very much a part of our British identity. The different landscapes in which sheep are raised means that almost every time you buy lamb, you’re buying an artisan product packed with flavour and nourishment.
Now in its fifth year, Love Lamb Week runs from 1 to 7 September and is organised by farming organisations, the Agriculture & Horticulture Development Board (AHDB), the National Sheep Association (NSA), Red Tractor and supported by the National Farmer’s Union (NFU).
I feel like I am the master of lamb. From the quick, the slow-cooked-ready-whent-you-get-in to the left overs. It is tasty. It I a crowd pleaser and it is good fo you.
So this week, as well as tell you more about our life as sheep farmers, I am going to share some of my favourite lamb recipes too-with the help of some lovely food blogger friends.
To show your support for Love Lamb Week, visit simplybeefandlamb.co.uk and, of course, keep coming back to my blog and like my Facebook page for updates on what we get up to during Love Lamb Week and to see the future of lamb farming right at our farm.