Turning Your Artwork into a Business

If you are an artist, then it makes sense that you may have a dream of creating a successful business from your craft. Many artists spend a lot of time creating stunning designs and pictures and thinking of how they can make money from it. If your biggest dream is to create artwork full-time and make a living from it, then there are several options to consider to turn this into your reality. The best part is that many art businesses can easily be set up online, so if this is something that you need to do around your regular 9-5 job, then you can easily juggle the two until you become more established as an art business owner. Some good business planning, a healthy amount of marketing, and the ability to create art that people like are the main requirements for any successful art business. Keep reading to find out more about the steps you’ll need to follow to turn your passion for art into a successful company. 

Create Great Work

First things first; practice your art skills and get better at creating great work. Whatever your art style or the type of art that you enjoy producing the most, you need to be good at what you do to create a successful business or career in the art industry. You need to make sure that you get as clear as possible about the type of art that you want to create, what you are creating, and who you’re creating it for. 


Decide How to Sell Your Artwork

One of the best things about creating art and selling it is that there are so many different ways to do it      . You don’t have to wait for art galleries or exhibitions to want to display your work to make some money. Thanks to sites like Etsy, you can easily sell prints of your artwork directly to people who like them. Along with this, you can also use Countryside Art to turn your artwork into custom gifts to sell. Countryside Art work directly with artists and designers to create a wide range of custom products including home décor products, clothing and more that can be printed with your artwork and sold to customers. This type of print-on-demand business is becoming an increasingly popular choice for artists as customers are more and more interested in buying artwork on unconventional products like cushions or aprons. 

Understand Your Target Market

It’s important to first get a better understanding of your own work and what you have to offer. Then, you can start to find the right market for it. As with any other type of business, you will need to find out as much as possible about the people who might be interested in purchasing your art. Where are they based? What kind of art products are they most interested in buying? It’s important to stay up to date with new developments within the art industry and how the economy in different areas is impacting art buyers, for example. Some key questions to ask include how big your potential market is, who buys art, who sells art, who your competition is, who you want your main audience to be, what kind of spaces you’d like your work to be seen and sold in, and where your work fits in into the broader art marketplace. 

Develop a Business Plan

As an artist, coming up with a business plan might not be something you have given a lot of thought to, but now is a good time to start if you are considering selling your art for your career. Getting started with putting your business plan together can be as simple as asking yourself a few questions. Be honest about where you want to be in the next one, two, three and five years, since a clearer vision for the future will make it easier for you to stay focused on your work over the long term. Consider what you expect to earn from your work over the first year, and think about which months are going to be better for bringing money in. It’s also important to have a plan in place for the amount of work you are going to need to meet your income goals, and how you are going to manage during the months where you are not getting any work or as much work as you would normally like. 

Engage with Fans and Customers

If somebody sees your work for the first time and likes what they see, then there is a high chance that they might be interested in seeing more. These days, this means creating a professional and engaging website that people can visit in their own time. Create your own website that people can view at their own leisure, with a section for updates and news so that your fans can keep up to date with the latest from you. Social media networks like Instagram and Facebook are also a good way to show your work off; however, don’t rely on them completely since they don’t always offer the same professional experience as a portfolio website. 

Market Your Art

Once you have defined your target audience and created ways to connect and engage with the people who like your art, then it’s time to think about marketing. The people who are going to invest in your work are some of the most important people to deal with in the course of your art career. It’s important to make sure that you put your customers first with your marketing efforts and ensure that they know that they are your top priority. Bear in mind that you are going to get most of your business through existing customers, so it’s a good idea to nurture these customers to encourage recommendations and word of mouth marketing. 

When it comes to turning your passion for art into a business, there are lots of different things to consider. How you are going to sell your art, who your main customers are, and how you are going to connect with them are some of the first factors to think about. 


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