I have long classed myself as a marketer’s dream.
Despite working in the media myself and knowing many of the tactics used, the shopper in me still gets excited at a good buy-one-get-one-free offer.
I think it stems from being a child.
Remember getting those little toys free in your breakfast cereal?
You either waited until the toy plopped out into your bowl or took the inner package out and delved your hand right in to enjoy the surprise right away.
If you opted for the latter, you no doubt encountered the difficulty of getting the packet back into the box but alas, I digress.
That feeling of gaining something and even being the first person in the play ground with the latest Rice Krispie/Frosties toy, was just too much to take in.
These days, it seems the cereal aisles in supermarkets have grown in choice but shrunk in terms of free gift with purchase.
This was until a quite innocent trip to my town’s largest supermarket after one of my many antenatal appointments.
I didn’t go into the store for cereal. This is what they want.
As I looked at the Coco Pops, my eyes dazzled at what was on offer.
A personalised spoon no less.
Surely Boo’s childhood would be enriched should she eat her breakfast with a spoon emblazoned with her name?
I carefully read the box.
You needed codes from three different boxes.
In my hormone-addled state, I panicked. What if I bought a box and then didn’t make it to the supermarket for a few weeks post-birth?
What if when I went to a different supermarket, their Coco Pops didn’t have the offer on the boxes there?
I did what any marketer’s dream would unabashedly do. I bought three boxes.
That’s right my friends. My should have cost £10 mini shop, ended up costing nearly £20 but the joy I felt from the personalised spoon which will be winging its way to my postbox in (allow) 90 days.